In this post, the latest in my series on ways women and men investors behave differently, I drill down into the research behind gender-related differences in investment decision making, answering three key questions. Behavioral finance researchers have found that the genders tend to differ in how they approach investment decisions as well. A meme widely available on the Internet parodies the differences in how men and women approach shopping decisions:ĭecisions about buying pants, however, aren't the only decisions that the genders generally approach differently.
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